Hangzhou Tourism Information Dissemination Tour in Southeast Asia lifted its curtain in December, 2016. This activity is supported by Hangzhou Tourism Commission, Hangzhou Cultural Radio and TV Group and China Today. During the journey, we have visited Thailand, Malaysia, Singapore and Indonesia, and invite many influential and contributive personalities in the business, political and tourism circles from the four countries. In the interview we focused on the guests’ stories with Hangzhou and their impression of this city. These interviews have been made into a TV program called The Most Memorable Hangzhou, which will be broadcasted in all these countries. The invited guests, through whose stories the program was strung, were bestowed with the title of Hangzhou Tourism Dissemination Ambassadors. This activity aims at expanding the awareness of Hangzhou in the Southeast Asia Tourism Market and impressing the world with the unique glamour of Hangzhou.